Competitive intelligence pintelligence part 1 of 2 art 1 of 2 art 1 of 2 prepared by. Therefore, the competence of competitive intelligence has become essential for companies seeking to win in an increasingly competitive and challenging market. Just as analytic techniques provide structure to our individual thought processes, they also provide structure to the interaction of analysts within a team or group. It may be used by us government agencies to make copies. Fivephase model of the intelligence cycle of competitive intelligence 285 irrespective of the number of phases in which the activities are organized. Competitive strategy pdf summary the 5 forces that move the competition. New processes, new methods and technologies assist firms to. Pdf files look exactly like original documents and preserve source file informationincluding text, drawings, 3d, fullcolor graphics, and photosregardless of the application used to create them. Generating competitive intelligence in organizations.
Pdf competition, competitive intelligence and trends. The project team has access, through cirat and the. See how weve automated marketing competitive intelligence. An overview of information tools and technologies for competitive. Business and competitive analysis begins with endtoend guidance on the analysis.
International forum on technical innovation and competitive technical intelligence, beijing october 1718, 2008, keynote speaker. Leadership about decipher valued clients case studies partners video testimonials testimonials metaphors alumni employment analyst test tesseract sb54 prediction results services index of services industries we serve advanced statistical analysis professors of predictive analytics downloads data file formats diagnostic predictive. Competitor profiling, group think, industry profiling, intelligence analysis, predictive analytics, scenario analysis, swot analysis, synthesis. Dimensions of efficacy at each phase are also identified, and they are posited to be influ. This type of information is mainly semistructured or unstructured na. Taking competitive intelligence analysis to the next level. Sitecentric ci is primarily focused on looking at direct competitors or adjacent ones. How to categorize competitive intelligence information one way to organize information to facilitate retrieval is to categorize it according to ci or department needs. No list of osint tools is perfect, nor is it likely to be complete. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the companys strategic planning process. Analysis is often where the ball drops as far as competitive intelligence analysts are concerned.
Evans, cpa, cma, cfm this course provides an overview of how competitive intelligence works, including some of the techniques used to conduct competitive intelligence. The paper refers to the competitive intelligence ci that is an important area of study for both. In this respect, it could be regarded as marketing intelligence though there is difference however. Competitive intelligence analysisbest tools, reports, metrics. They allow you to find out why your projects are not what were expected to be. What are some common methods of gathering competitive. Root cause analysis tools and techniques aim to improve products and processes. Uncovering competitive information doesnt require donning a trench coat or hiring a computer hacker. Competitive intelligence ci is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support.
The guidelines begin with an introduction to general best practices at. Competitive intelligence quotes competitive intelligence ci is about analysis and processes for understanding the competitive environment. Research report, competitive intelligence foundation, available at. Competitive intelligence ci is the practice of discovering and analyzing useful information about a competitor business. Archie is a software tool for locating files stored on anonymous file. Use features like bookmarks, note taking and highlighting while reading competitive intelligence advantage. The role of competitive intelligence and its subtypes on. The structured analytic techniques toolbox the learner. Legal regulations related to competitive intelligence. The course objective is to introduce business terminology, analytical models and other resources that organization s utilize in the process of competitive intelligence. Analyze big data on clusters of machines using the same familiar graphical user interface.
First of all, there is step 1 identifying competitors. The futurist edie weiner suggests there might be only two kinds of. Whether youre conducting business domestically or abroad, you need to be aware of a few laws that directly or indirectly apply to your competitive intelligence efforts. There are plenty of perfectly legal ways to get belowtheradar competitive. Ecosystemcentric competitive intelligence analysis a quick refresh from the very top of this post. Business and competitive analysis pdf consequently, skillful business and competitive analysis bca is critically impor tant in determining how an enterprise can compete and deliver value to its.
In a sense, ci is akin to scouting an opponent in sports. The best results will be obtained, if the focus lies on a limited number of competitors. Guidelines on quantitative techniques for competition analysis. The methods, intensity and importance of such data and the use of that. However, the wisest, most savvy, and most successful. Keywords competitive strategy, intelligence, south africa, belgium. Because this book is now out of print, this portable document file pdf is formatted for twosided printing to facilitate desktop publishing. Competitive intelligence ci plays a significant role in business. Click to tweet a priority for intelligence analysis. Guidelines on quantitative techniques for competition analysis kostis hatzitaskos. Analysis of competing hypotheses is one technique for doing this. Market intelligence is the process of external data collection of the market and analysis of this information.
This course explores the actionable information needs of modern business for competitive intelligence and business analysis. And second, to provide an analysis of several emergent text mining, web mining and visualization. Competitive intelligence analysis guide want to track competitor sta. Top analysis techniques your competitive intelligence or strategic. Competitive intelligence is the analytical process that transforms. That will help to focus the following analysis, and support the delivery of intelligence. Porters 1980 seminal works on competitive analysis, which. First, to study and report the process that is commonly used to create and maintain a competitive intelligence ci program in organizations.
The general need for competitive intelligence ci in business is not controversial. Taxonomy of structured analytic techniques by richards j. The fulltext of this document has been downloaded 2328 times since 2008. Benjamin gilad is the cofounder and president of the first training institution dedicated to the cip competitive intelligence certification.
Ci tools can make analysis easier, but only if the process and the people are good, enough to generate actionable intelligence in the first place. Publication date sep 10 1987 topics drug enforcement of justice. Ci uses different methods and types of analysis to transform the obtained. Basic intelligence cycle3 of competitive intelligence. Pdf files can also support fulltext searches to locate words and phrases. Pdf the leading drivers of strategic chance in our current environment. Competitive intelligence ci is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events. The objectives of competitor analysis the ultimate objective of competitor analysis is to know enough about a competitor to be able to think like that competitor so the firms competitive strategy. Among subtypes of ci, competitor intelligence, market. This paper is the first part of a broader project to define and further develop the domain of what are now called structured analytic techniques for intelligence analysis. Download it once and read it on your kindle device, pc, phones or tablets. A 32item survey questionnaire to measure competitive intelligence and competitive advantage was developed and corporates in iran are selected from industrial estates companies in the kerman city as a sample for this study. In the same market, companies always compete for customer revenues and to achieve a dominant position.
Pdf large and small businesses enterprises seek information, methods, and tools to. Polyanalyst was designed from the ground up to support the analysis of very large databases vldb and big data. Competitive intelligence is the gathering and analysis of information. Competitive intelligence activities can be basically grouped into two main types 1 tactical, which is shorterterm and seeks to provide input into issues such as capturing market share or increasing.
Therefore, the competence of competitive intelligence has become essential for companies seeking to win in an increasingly competitive. Intelligence collection and analytical methods by frank cruz, chief. You will find below 50 analysis techniques you should master. How to develop a competitive intelligence information.
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