Competitive intelligence ci is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events. Market intelligence is the process of external data collection of the market and analysis of this information. Competitive intelligence ci is the practice of discovering and analyzing useful information about a competitor business. Competitive intelligence pintelligence part 1 of 2 art 1 of 2 art 1 of 2 prepared by. Intelligence collection and analytical methods by frank cruz, chief.
Porters 1980 seminal works on competitive analysis, which. In the same market, companies always compete for customer revenues and to achieve a dominant position. Competitive intelligence analysisbest tools, reports, metrics. Pdf competition, competitive intelligence and trends. No list of osint tools is perfect, nor is it likely to be complete. However, the wisest, most savvy, and most successful. Research report, competitive intelligence foundation, available at.
A 32item survey questionnaire to measure competitive intelligence and competitive advantage was developed and corporates in iran are selected from industrial estates companies in the kerman city as a sample for this study. This paper is the first part of a broader project to define and further develop the domain of what are now called structured analytic techniques for intelligence analysis. This course explores the actionable information needs of modern business for competitive intelligence and business analysis. Competitor profiling, group think, industry profiling, intelligence analysis, predictive analytics, scenario analysis, swot analysis, synthesis. Competitive intelligence ci is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support. Analyze big data on clusters of machines using the same familiar graphical user interface. In this respect, it could be regarded as marketing intelligence though there is difference however. The methods, intensity and importance of such data and the use of that. The paper refers to the competitive intelligence ci that is an important area of study for both. You will find below 50 analysis techniques you should master. Root cause analysis tools and techniques aim to improve products and processes.
Because this book is now out of print, this portable document file pdf is formatted for twosided printing to facilitate desktop publishing. Pdf files can also support fulltext searches to locate words and phrases. Whether youre conducting business domestically or abroad, you need to be aware of a few laws that directly or indirectly apply to your competitive intelligence efforts. Evans, cpa, cma, cfm this course provides an overview of how competitive intelligence works, including some of the techniques used to conduct competitive intelligence. Generating competitive intelligence in organizations. The course objective is to introduce business terminology, analytical models and other resources that organization s utilize in the process of competitive intelligence.
The role of competitive intelligence and its subtypes on. Intelligence glossary us institute for competitive. There are plenty of perfectly legal ways to get belowtheradar competitive. The guidelines begin with an introduction to general best practices at. Publication date sep 10 1987 topics drug enforcement of justice.
It may be used by us government agencies to make copies for govern ment purposes and by nongovernmental organizations to make copies for educational purposes. Analysis of competing hypotheses is one technique for doing this. Dimensions of efficacy at each phase are also identified, and they are posited to be influ. First of all, there is step 1 identifying competitors. How to develop a competitive intelligence information. Archie is a software tool for locating files stored on anonymous file. See how weve automated marketing competitive intelligence. Top analysis techniques your competitive intelligence or strategic. The futurist edie weiner suggests there might be only two kinds of. Competitive intelligence is the gathering and analysis of information. New processes, new methods and technologies assist firms to. In a sense, ci is akin to scouting an opponent in sports. Competitive intelligence is the analytical process that transforms.
Glossary of terms used in competitive intelligence and knowledge management. It helps a company take business decisions so as to penetrate the market or capture it. The fulltext of this document has been downloaded 2328 times since 2008. Competitive intelligence analysis guide want to track competitor sta. Keywords competitive strategy, intelligence, south africa, belgium. They allow you to find out why your projects are not what were expected to be. International forum on technical innovation and competitive technical intelligence, beijing october 1718, 2008, keynote speaker. Benjamin gilad is the cofounder and president of the first training institution dedicated to the cip competitive intelligence certification. Leadership about decipher valued clients case studies partners video testimonials testimonials metaphors alumni employment analyst test tesseract sb54 prediction results services index of services industries we serve advanced statistical analysis professors of predictive analytics downloads data file formats diagnostic predictive. Therefore, the competence of competitive intelligence has become essential for companies seeking to win in an increasingly competitive. Download it once and read it on your kindle device, pc, phones or tablets.
Sitecentric ci is primarily focused on looking at direct competitors or adjacent ones. Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. An overview of information tools and technologies for competitive. The general need for competitive intelligence ci in business is not controversial. That will help to focus the following analysis, and support the delivery of intelligence. Legal regulations related to competitive intelligence. Guidelines on quantitative techniques for competition analysis. Basic intelligence cycle3 of competitive intelligence. Competitive strategy pdf summary the 5 forces that move the competition. The objectives of competitor analysis the ultimate objective of competitor analysis is to know enough about a competitor to be able to think like that competitor so the firms competitive strategy. Among subtypes of ci, competitor intelligence, market. Ci uses different methods and types of analysis to transform the obtained.
Competitive intelligence is the analytical process that transforms scatered information about competitors and customers into relevant, accurate and usable strategic knowledge on market evolution, business opportunities and threats. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the companys strategic planning process. It may be used by us government agencies to make copies. Uncovering competitive information doesnt require donning a trench coat or hiring a computer hacker. Taxonomy of structured analytic techniques by richards j. Fivephase model of the intelligence cycle of competitive intelligence 285 irrespective of the number of phases in which the activities are organized. Pdf files look exactly like original documents and preserve source file informationincluding text, drawings, 3d, fullcolor graphics, and photosregardless of the application used to create them. Pdf large and small businesses enterprises seek information, methods, and tools to. And second, to provide an analysis of several emergent text mining, web mining and visualization. The project team has access, through cirat and the. Ecosystemcentric competitive intelligence analysis a quick refresh from the very top of this post. Ci tools can make analysis easier, but only if the process and the people are good, enough to generate actionable intelligence in the first place.
Guidelines on quantitative techniques for competition analysis kostis hatzitaskos. Business and competitive analysis begins with endtoend guidance on the analysis. Just as analytic techniques provide structure to our individual thought processes, they also provide structure to the interaction of analysts within a team or group. The structured analytic techniques toolbox the learner. Business and competitive analysis pdf consequently, skillful business and competitive analysis bca is critically impor tant in determining how an enterprise can compete and deliver value to its. Pdf the leading drivers of strategic chance in our current environment. How to categorize competitive intelligence information one way to organize information to facilitate retrieval is to categorize it according to ci or department needs. Competitive intelligence activities can be basically grouped into two main types 1 tactical, which is shorterterm and seeks to provide input into issues such as capturing market share or increasing.
Click to tweet a priority for intelligence analysis. This is one of the musthave competitive intelligence tools for any marketer interested in seo. First, to study and report the process that is commonly used to create and maintain a competitive intelligence ci program in organizations. Competitive intelligence ci plays a significant role in business.
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